PreActive™Media Relations:
Timing Is Everything
A print, trade, magazine, online, radio or television news editor will take less time than it takes to read this sentence to decide whether or not to report the legal news in a just-received news release. If a story will be reported, the resources that will be committed towards the story are also decided at the same instant.
When the goal is getting news editors or media producers to notice your firm's legal news you must be PreActive™.
Best-practice PreActive legal media relations is a combination of :
- strategy
- planning
- professionally written, journalistic collateral
- timing
PreActivity is most critical when opponents control the timing of a case announcement or milestone, civil, criminal or regulatory.
When the goal is media recognition (practice-group, legal and consumer) a professional, experienced legal media relations consultant should be developing well-crafted, journalistic, case-specific legal media relations strategy and professionally written legal news collateral.
An outside legal media relations expert with news and legal communications experience should on call when you need to make the most of a major case milestone. |
