Richard Lavinthal has decades of unique experience reporting the news, managing it for federal and state prosecutors, and now serving attorneys in private practice across the country. His one-of-a-kind experience "from the inside and on every side of legal matters" now helps small to mid-size law firms and their individual and corporate clients to advance their legal PR objectives.

Civil and criminal, federal and state, Lavinthal's success in making or muting news for his clients can be seen in regional, national and international news media. Whether he's helping to showcase an important win, or attemtping to moderate unfavorable press for a defendant, few non-lawyers have as good an understanding of civil and criminal law practice and how today's 24/7 media works.

Pay Only for Short-Term Projects

Lavinthal created his unusual legal PR consultancy, PRforLAW, LLC, to give small to mid-size law firms access to outsourced, professional, best-practice and effective major-case legal media relations that helps put his clients on a more level playing field with larger firms that maintain in-house PR departments.

PRforLAW, LLC provides legal media relations services to attorneys and their clients, corporate and individual, on a strictly project basis, per-case-milestone without long-term commitments.

Unlike conventional PR providers regardless of size, PRforLAW, LLC does not seek to lock law firms into long-term retainers. An attorney or white-collar client may need breaking news legal PR support once-a-year. Savvy attorneys know that an important settlement or verdict can help brand the firm and the attorney when it's covered outside their market, in regional or national consumer, trade or professional news media.

No-Charge Confidential Estimate

Lavinthal offers attorneys and their clients a no-charge, brief confidential assessment of the media pitfalls or possibilities of their upcoming major case milestones. Call PRforLAW, LLC at 202-596-1176 for an absolutely close-hold discussion and estimate.

Recent Writing and Media Quotes

What's Wrong at the IRS Whistleblower Office? The Washington, D.C. Examiner, print and online, carries a tough commentary by Richard. Why, after five-plus years, has one lone award been issued? (And Richard publicized it for the whistleblower's attorney last year.)

Hanging Yourself With A Red Ribbon, ComPro.biz asked Richard to take a look a the disastrous PR surrounding the Komen for the Cure / Planned Parenthood controversy. (Feb 2012)

Three Things the Media Could Do Better. CNN and Crains New York Business reporter Anne Fisher asks Richard to weigh in. (March 2012)

The "Clips" link in the bottom navigation presents a page with links to many quotes and comments over the years. Ones that do not work are no longer been posted by the linked media.

Nonpareil Experience

Lavinthal has crafted and executed legal media relations strategy on the leading edges of technology for some of America's biggest cases, public and private, from the Unabomber in New Jersey for the U.S. Department of Justice, to the international publicity he secured for the attorney who represented the relator in America's first official IRS Whistleblower Office award.

In Qui Tam Whistleblower cases under state and federal False Claims Acts, Lavinthal has helped law firms publicize more settlements than any PR agency in the U.S., showcasing attorneys who have helped secure billions of dollars of recoveries for taxpayers and substantial rewards for relators. For the national Qui Tam, False Claims Act bar Lavinthal has presented legal media relations sections at Taxpayers Against Fraud's annual conferences in Washinton, D.C. and written for the organization's quarterly journal.

A Unique Career

No one in the U.S. has Richard Lavinthal's journalism and legal communications experience beginning with AM metropolitan newspaper reporting and international wire service statehouse reporting on the New Jersey governor's office; as Public Affairs lead spokesman and press office manager for the U.S. Department of Justice in New Jersey, and three U.S. Attorneys who later went on to 1) the U.S. Supreme Court; 2) Secretary of Homeland Security; and 3) U.S. District Court, respectively. Lavinthal was the first Director of Communications for the New Jersey Attorney General's Division of Criminal Justice; directed U.S.legal and law enforcement relationships as Director of Criminal Justice Programs for a national, New York City-based award-winning legal and criminal justice news organization; directed corporate communications for a nationally known manufacturer; and, today, helps attorneys and their clients with important cases when the news nexus is critical.

Rule (6)(e) and Matters Under Seal

PRforLAW, LLC's speciality is developing breaking news strategy and executing it for civil cases not-yet-filed and criminal matters not-yet-public. Richard Lavinthal knows Rule (6)(e) and what it means when civil matters are under protective order. Beginning with his USDOJ security clearance in the late 80's up to the moment you are reading this page Lavinthal has an absolutely perfect three-decade record of confidentiality. Attorneys in private practice know successful legal media relations must begin way before a case is filed or settled. Relying on a PR consultant who knows never to talk can be a key reassuring factor. Client references in criminal and civil practice are available.

For a decade at the U.S. Department of Justice Lavinthal was spokesman for The Hon. Samuel A. Alito, Jr., The Hon. Michael Chertoff, and the Hon. Faith S. Hochberg when each was U.S. Attorney for the District of New Jersey. Lavinthal also handled assignments from the Office of Public Affairs in Washington for U.S. Attorneys General Thornburgh, Barr and Reno. Later, as Director of Criminal Justice Programs for the crime and justice news organization APBnews.com in New York City, he also handled media relations for famed original FBI profilers John Douglas.

Selected major-case media relations releases by Richard Lavinthal
can be found at the PRforLAW, LLC, home page.

View Richard Lavinthal's profile on LInkedIn®
Follow Richard Lavinthal's couple of daily AM legal tweets on Twitter®

Richard Lavinthal, CEO
PRforLAW, LLC Legal Media Relations
Suburban Philadelphia, Pennsylvania
202-596-1176

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