Nationally Known Legal Media Relations Consultant
"Richard Lavinthal is CEO of PRforLAW, a unique legal media relations
consultancy handling major cases ..." Web Sites on the Case
The Legal Intelligencer, and Law.com's Legal Technology
For Important Civil, Criminal or Regulatory Matters
Law Firms and Their Clients Call Richard Lavinthal
for Best-Practice Legal Media Relations
Attorneys and Their Clients with big cases have relied on Richard Lavinthal's unique experience as a spokesman for the U.S. Department of Justice and later the Attorney General's Office in New Jersey, a statehouse-based wire service and AM daily newspaper reporter, and marketing director for a New York City-based national news organization.When lawyers want maximum media coverage for their clients' important upcoming cases -- plaintiff or defense -- to get their clients' position across in print, broadcast, Internet and trade media they call Lavinthal at PRforLAW, LLC.
And when the defense wants big cases to make as little news as possible Lavinthal crafts media strategy that helps minimize negative publicity for the organization or individuals in the cross hairs.
Lavinthal has crafted case-specific legal media relations for more than $2 billion in jury verdicts, settlements and pleas for law firms and their clients. including:
- America's biggest qui tam whistleblower False Claims Act settlement
- The biggest pharmaceutical qui tam settlement in U.S. history
- America’s Biggest government qui tam Medicaid False Claims Act case
- Three of the U.S. Department of Justice's Top-Ten FY 2008 civil fraud recoveries
- A rare habeas corpus ordered by the Third Circuit Court of Appeals
Top search engines Google®, Yahoo®, Bing® or Ask® deliver nearly 99% of all U.S. searches. Richard Lavinthal, at PRforLAW, LLC appears in more first-page, top-10 "organic" results. These are unpaid authoritative links, There are thousands of PR practitioners in agencies of all sizes in the United States who would be pleased to appear in just one top-ten search "hit."
- Former U.S. Department of Justice Spokesman
- Former Director of Communications, NJ Division of Criminal Justice
- Creator and Manager of Public- and Private-Sector Press Offices
- Former National News Organization Marketing Director
- Former International Wire Service Reporter
- Former AM Daily Newspaper Reporter
- OpEd Columnist and Blogger
- Media-Quoted on Legal and Law Enforcement Issues
- CLE and media relations trainer
Lavinthal directed the strategy, execution and placement for thousands of news releases and managed more than 100 news conferences involving national and international civil and criminal matters for federal and state prosecutors. He's been on-camera with breaking news and features, including appearances on the Discovery Channel's "Cold Case" program and, the Michael Smerconish radio show from Philadelphia. Quoted locally and nationally on law enforcement and legal communications, Lavinthal spent a pro bono decade as director of communications for the Vidocq Society, a forensic group investigating cold-case homicides.
For a decade at the U.S. Department of Justice Lavinthal was spokesman for The Hon. Samuel A. Alito, Jr., The Hon. Michael Chertoff, and the Hon. Faith S. Hochberg when each was U.S. Attorney for the District of New Jersey. During the decade that he created and managed the U.S. Attorney's Public Affairs Office Lavinthal also handled regional assignments by the Office of Public Affairs in Washington for Attorneys General Thornburgh, Barr and Reno. After the DOJ, he became the First Director of Communications for the New Jersey (State) Division of Criminal Justice, the prosecuting unit of the most powerful state attorney general in the U.S.
A former metropolitan daily AM newspaper and statehouse-based international wire service reporter, Lavinthal also managed and edited the online news operation for PoliceOne.com, a national law enforcement organization. Earlier, he was Director of Legal Communities for the crime and justice news organization APBnews.com in New York City, where he also handled media relations for famed former FBI "profiler" John Douglas.
Today, Lavinthal also develops law firm and litigation-specific Web sites, presents CLE programs for attorneys, writes OpEd columns for major U.S. newspapers, lectures on the press and media relations, and appears on radio or TV as an expert on legal communications and law enforcement media issues.
Selected recent major-case media relations by Lavinthal can be found at the PRforLAW, LLC, home page and you can read Lavinthal's most recent e-mail news alert at http://www.PRforLAW.com/newsletter/.
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Philadelphia Bar Association's
Upon Further Review, October 2009
Philadelphia Inquirer, October 2009
Harrisburg Patriot-News July 2008
The Vidocq Society Journal June 2008
Philadelphia Daily News April 2008
WIBC Crime Beat Program,
Indianapolis, IN
April 2008
Philadelphia Inquirer Jan 2008
Philadelphia Inquirer, May 2007
The Legal Intelligencer and Law.com Legal Technology, October 2009
Washington, D.C. Examiner, April 2007
Philadelphia Inquirer, March 2007
Washington, D.C. Examiner: March 2007
Philadelphia Inquirer July 2007
National Association
of Criminal
Defense Attorneys (NACDL) September, 2007
The Times of Trenton September 2007
Richard Lavinthal's OpEd suggests a new cyber-partnership between law enforcement and higher education.
Richard Lavinthal documents poor legal media relations by the JonBenet Ramsey / Mark David Karr prosecutor.
Richard Lavinthal
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